Twitter… What Are You Thinking?
The big announcement surprised some, angered others, and led many to conclude that the little bird isn’t bringing in enough cash.
The news: Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.#Twitter share counts will no longer appear alongside #Tweet buttons #SaveOurShareCounts Click To Tweet
Off the cuff, that may not sound like an earthshaking development – but the potential ramifications are huge. It could even signal the beginning of the end for social media metrics as we know them or it may signal a giant step towards a paywall-anchored internet.
Let’s take a look at what we know, what we can surmise, and what this change could mean to your business.