Search engine optimization (SEO) is optimizing website, it’s posts, pages, images and design to satisfy rules of the various search engines in order to get better search engine ranking position (SERP) or said in simple words to become found on search engines while people searching. Taking the web site at the top of the queries is the ongoing work of search engine crawlers (robots) according to their algorithms. These crawlers (spiders) look for various things online in order to position your website within search queries by weighting relevance of your contents to requested search term.
There are two types of techniques which is often used for the search engine optimization purposes. It’s the On Page optimization and OFF Page optimization.
On Site optimization includes those activities which can be performed on the website. Various things like the tags, information, content, titles, etc. The optimized content is the goal for search engine crawlers. They always look for original information related to the topic. If indeed they find something relevant, they shall take the web site at the top of the queries. If indeed they find plagiarized or irrelevant information, then they won’t very seriously take your website. Inside the optimization, the websites play an extremely crucial role. They are simply the articles comprising the relevant information about the merchandise or services.
Off Page optimization is simply the link building process either from your own website or from other websites on internet including social media networks. Sharing link of your website or some of your articles / contents at few of the external websites having high authority assists your website with increasing the domain authority power and helping you to increase SERP.
While you working on this two essential optimization techniques more and more, the more your website becoming SEO friendly and helping you to get more organic traffic visitors from search engines.
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