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How to Use Social Media Insights to Improve Your Marketing

In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing.
#1: Track Follower Preferences on Twitter

Twitter provides a free analytics dashboard with key statistics about your account. You can measure your success in a variety of ways, ranging from the number of new followers to your most popular tweets.
#2: Discover Fan Insights on Facebook

Facebook offers its own version of analytics called Facebook Insights (available after your page has received 30 likes). Use this information to make improvements to your content and determine the best times to post.
#3: Identify Follower Tastes on Pinterest

Just like Facebook and Twitter, Pinterest makes it easy to track your data through their analytics. The analytics dashboard helps you identify which images and topics work and which don’t so you can better tailor your content to your audience…

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